Measuring the changes to leader brand associations during the 2010 election campaign
Gareth Smith; Alan French
| Year of publication: |
2011
|
|---|---|
| Authors: | Smith, Gareth ; French, Alan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 7/8, p. 718-735
|
| Subject: | Politische Partei | Political party | Führungspersönlichkeit | Leadership personality | Markenimage | Brand image | Öffentliche Meinung | Public opinion | Performance-Messung | Performance measurement | Wahl | Election | Großbritannien | United Kingdom | 2010 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009310368