Measuring psychographics to assess purchase intention and willingness to pay
Year of publication: |
2012
|
---|---|
Authors: | Barber, Nelson ; Kuo, Pei‐Jou ; Bishop, Melissa ; Goodman, Raymond |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 29.2012, 4, p. 280-292
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Purchase intention | Willingness to pay | Sustainable | Psychographics | Market segmentation | Consumer behaviour |
-
Experimental approach to assessing actual wine purchase behavior
Barber, Nelson A., (2013)
-
Experimental approach to assessing actual wine purchase behavior
Barber, Nelson A., (2013)
-
Differentiated : segmentation for improved learning strategies
Nonis, Sarath A., (2021)
- More ...
-
Measuring psychographics to assess purchase intention and willingness to pay
Barber, Nelson, (2012)
-
A market segmentation approach to esteem and efficacy in information search
Bishop, Melissa, (2012)
-
A market segmentation approach to esteem and efficacy in information search
Bishop, Melissa, (2012)
- More ...