Measuring readiness to buy
Willliam D. Wells
| Year of publication: |
1961
|
|---|---|
| Authors: | Wells, Willliam D. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 39.1961, 4, p. 81-87
|
| Subject: | Marktforschung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002982114