Measuring service quality: current thinking and future requirements
Year of publication: |
1999
|
---|---|
Authors: | Robinson, Stewart |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 17.1999, 1, p. 21-32
|
Publisher: |
MCB UP Ltd |
Subject: | Customer satisfaction | Marketing research | Models | Research measurement | Service quality | Services marketing |
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