The effect of culture and salespersons' retail service quality on impulse buying
Chanthika Pornpitakpan; Jie Hui Han
| Year of publication: |
2013
|
|---|---|
| Authors: | Pornpitakpan, Chanthika ; Han, Jie Hui |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 2, p. 85-93
|
| Subject: | Dienstleistungsqualität | Service quality | Verkaufspersonal | Salespeople | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kulturelle Identität | Cultural identity | Kultur | Culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745869