Measuring service quality in pharmaceutical supply chain : distributor's perspective
Year of publication: |
2016
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Authors: | Parmata, Uma Maheswari Devi ; Sankara Rao B. ; Rajashekhar B. |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 10.2016, 3, p. 258-284
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Subject: | Performance | Distributor's perceived service quality | Pharmaceutical supply chain | SERVQUAL scale | Dienstleistungsqualität | Service quality | Lieferkette | Supply chain | Pharmaindustrie | Pharmaceutical industry | Qualitätsmanagement | Quality management | Performance-Messung | Performance measurement | Messung | Measurement |
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