Measuring Service Quality using SERVQUAL and AHP : an application to a Chinese IT company and comparison
Year of publication: |
2011
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Authors: | Zhu, Ji Cheng ; Ramanathan, Ramakrishnan ; Ramanathan, Usha |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 8.2011, 4, p. 418-432
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Subject: | Dienstleistungsqualität | Service quality | Messung | Measurement | AHP-Verfahren | AHP approach | IKT-Sektor | ICT industry | China |
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