Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
| Year of publication: |
2010
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|---|---|
| Authors: | Okazaki, Shintaro ; Mueller, Barbara ; Taylor, Charles |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 39.2010, 2 (1.7.), p. 5-21
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