Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Year of publication: |
2010
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Authors: | Okazaki, Shintaro ; Mueller, Barbara ; Taylor, Charles |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 39.2010, 2 (1.7.), p. 5-21
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