Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Gian M. Fulgoni, Andrew Lipsman
| Year of publication: |
March 2017
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|---|---|
| Authors: | Fulgoni, Gian M. ; Lipsman, Andrew |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 1, p. 10-14
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| Subject: | Fernsehwerbung | Television advertising | Fernsehnutzung | Television usage | Performance-Messung | Performance measurement | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2017-009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707575