Measuring the competition effects of price-matching guarantees
Year of publication: |
2021
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Authors: | Mamadehussene, Samir |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 19.2021, 3/4, p. 261-287
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Subject: | Price-matching guarantees | Competition effects | Counterfactual analysis | Theorie | Theory | Wettbewerb | Competition | Preiswettbewerb | Price competition | Garantie | Warranty | Preismanagement | Pricing strategy |
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