Price-matching guarantees as a direct signal of low prices
Year of publication: |
2019
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Authors: | Mamadehussene, Samir |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 2, p. 245-258
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Subject: | price-matching guarantees | search | signaling | Signalling | Preismanagement | Pricing strategy | Garantie | Warranty | Niedrigpreisstrategie | Low-cost strategy | Theorie | Theory | Preiswettbewerb | Price competition | Monopol | Monopoly |
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