Measuring the contributions of brand to shareholder value (and how to maintain or increase them)
Year of publication: |
2009
|
---|---|
Authors: | Gerzema, John ; Lebar, Ed |
Published in: |
Journal of applied corporate finance : JACF. - Hobokes, NJ : Cantillon and Mann, ISSN 0898-4484, ZDB-ID 616884-X. - Vol. 21.2009, 4, p. 79-88
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Performance-Messung | Performance measurement | Shareholder Value | Shareholder value |
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