Measuring the Effect of Perceived Logistics Service Quality on Brand Factors in the E-Commerce Context
Year of publication: |
2019
|
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Authors: | Sürücü, Ebru ; Özispa, Nergis |
Publisher: |
[S.l.] : SSRN |
Subject: | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Logistikdienstleister | Logistics provider | Markenführung | Brand management | Logistik | Logistics | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (17 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing and Branding Research 4 (2017) 112-128 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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