Measuring the effectiveness of advertising in a positioning context with multi dimensional scaling techniques
Year of publication: |
1988
|
---|---|
Authors: | Versteijne, M. |
Institutions: | Tilburg University, School of Economics and Management |
Subject: | Advertising | marketing |
-
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck, (2015)
-
Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur, (2020)
-
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim, (2017)
- More ...
-
Over enige nieuwe economische litteratuur (II)
Cobbenhagen, M.J.H., (1940)
-
Scheffer, C.F., (1960)
-
De handelspolitieke denkbeelden van Adam Smith
Kaag, H.A., (1936)
- More ...