Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Arch G. Woodside
| Year of publication: |
1996
|
|---|---|
| Authors: | Woodside, Arch G. |
| Publisher: |
Westport [u.a] : Quorum Books |
| Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Markenimage | Brand image |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiv, 251 p ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S [245] -247 |
| ISBN: | 0-89930-984-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000553980