Measuring the effectiveness of your companyʹs advertising
Year of publication: |
1969
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Authors: | Schwartz, David A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 33.1969, 2, p. 20-25
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Subject: | Werbungsbetrieb | Vereinigte Staaten |
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