Measuring the equity in customer relationships
Year of publication: |
2000
|
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Authors: | Barnes, James G. |
Published in: |
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society. - Chicago, Ill : American Marketing Association [u.a.], ISBN 0-87757-283-6. - 2000, p. 497-518
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Messung | Measurement |
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