Measuring the influence of social commerce dimensions on Iranian customer brand loyalty
Nima Hassanzadeh Sarhangi, Navid Nezafati and Parisa Zomorodi
| Year of publication: |
2023
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|---|---|
| Authors: | Sarhangi, Nima Hassanzadeh ; Nezafati, Navid ; Zomorodi, Parisa |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 18.2023, 2, p. 165-193
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| Subject: | social commerce | brand loyalty | trust | social media | customer | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2023.130156 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309235