Measuring the True Potential of Lifestyle Brands in India : A Firm-Level Scale for Existing and Potential Investors - (FL-LBSi)
Year of publication: |
2020
|
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Authors: | H. R., Ganesha |
Other Persons: | Aithal, P. S. (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Indien | India | Messung | Measurement | Lebensstil | Lifestyle | Markenführung | Brand management |
Extent: | 1 Online-Ressource (32 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Applied Engineering and Management Letters (IJAEML), 4(1), 279-302. ISSN: 2581-7000. (2020) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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