Rational Distribution Channel Mix for Lifestyle Brands in India – An Empirical Study
Year of publication: |
2020
|
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Authors: | H. R., Ganesha |
Other Persons: | Aithal, P. S. (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Indien | India | Vertriebsweg | Distribution channel | Lebensstil | Lifestyle | Markenführung | Brand management |
Extent: | 1 Online-Ressource (25 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Case Studies in Business, IT, and Education (IJCSBE), 4(1), 136-154. ISSN: 2581-6942, June 2020 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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