Measuring value levers: Experimental and contingent approaches
Year of publication: |
2014
|
---|---|
Authors: | Hernández, Penélope ; Vila, José |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 5, p. 775-778
|
Publisher: |
Elsevier |
Subject: | Willingness to pay (WTP) | Becker–DeGroot–Marschak mechanism | Value measuremen | Consumer decision-making |
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