Media amplification of a brand crisis and its affect on brand trust
| Year of publication: |
2011
|
|---|---|
| Authors: | Yannopoulou, Natalia ; Koronis, Epaminondas ; Elliott, Richard |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 5, p. 530-547
|