MEDIA ANALYSIS - New opportunities for old media - Hot media? Cold media? New media have created a spectrum of possibilities. Here is how the old media can live and prosper alongside the new.
| Year of publication: |
2007
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| Authors: | Springer, Paul |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2007, p. 39-41
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