Media branding in a changing world : challenges and opportunities 2.0
Year of publication: |
2011
|
---|---|
Authors: | Chan-Olmsted, Sylvia M. |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 13.2011, 1, p. 3-19
|
Subject: | Mediensektor | Media industries | Markenimage | Brand image | Markenführung | Brand management | Social Web | Social web | Bibliometrie | Bibliometrics |
-
Lovett, Mitchell, (2012)
-
Building a strong new media brand : the case of TexAgs.com
Bennett, Gregg, (2017)
-
Creation of brand equity : traditional media vs social media
Chitra, R., (2016)
- More ...
-
Conceptualizing value: Media definition, dimensions and metric recommendations
Chan-Olmsted, Sylvia M., (2024)
-
Oba, Goro, (2006)
-
An examination of the host country factors affecting the export of US video media goods
Chan-Olmsted, Sylvia M., (2008)
- More ...