- 1. Introduction
- 1.1. Thematic Introduction
- 1.2. Research Questions and Thematic Definition
- 1.3. Overview of Chapters
- 2. Media Companies as Economic Institutions Engaged in Television Business
- 2.1. Television as a Mass Medium
- 2.2. Media Companies as Economic Institutions
- 2.3. Television as a Transmitter of Culture
- 2.4. The Television Industry as an Avenue for Media Venture
- 2.5. Television Programming
- 2.6. Economic Forces Affecting Media Companies Engaged in Television
- 3. Strategies in Foreign Television Markets
- 3.1. Motives for Entering Foreign Television Markets
- 3.2. Entry Modes for Foreign Markets
- 3.3. Factors Influencing the Choice of Entry Mode
- 3.4. Variations of International Strategies
- 3.5. Factors Supporting Entry Strategies Into Foreign Television Markets
- 4. Strategies in Foreign Television Markets in Light of the Media Imperialism Approach
- 4.1. Programming Flow Studies and Dominance of U.S. Programming Suppliers
- 4.2. Media Imperialism Approach
- 4.3. Media Imperialism Approach Revisited
- 4.4. Cultural Proximity Through Local Adaptation
- 5. The Top Six Media Companies and their Strategies in Foreign Television Markets
- 5.1. The Top Six Media Companies and their Statements Regarding Their International Operations
- 5.2. Time Warner
- 5.3. Walt Disney Company
- 5.4. Viacom
- 5.5. Vivendi Universal
- 5.6. Bertelsmann
- 5.7. News Corporation
- 5.8. Comparative Conclusion
- 6. Conclusion
- 6.1. Summary
- 6.2. Discussion
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