Media company uses analytics to schedule radio advertisement spots
Saravanan Venkatachalam (Department of Industrial and Systems Engineering, Wayne State University, Detroit, Michigan), Fion Wong, Emrah Uyar, Stan Ward (JDA Software Group, Inc., Roswell, Georgia), Amit Aggarwal (iHeartMedia Inc., New York, New York)
| Year of publication: |
November-December
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| Authors: | Venkatachalam, Saravanan ; Wong, Fion ; Uyar, Emrah ; Ward, Stan ; Aggarwal, Amit |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 45.2015, 6, p. 485-500
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| Subject: | prescriptive analytics | decision support | radio broadcasting | advertisement placement | advertisement schedules | time and market flexibility | Scheduling-Verfahren | Scheduling problem | Hörfunkwerbung | Radio advertising | Werbung | Advertising | Werbewirkung | Advertising effects | Rundfunksender | Broadcasting industry |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/inte.2015.0825 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011414876