Motivation research : its practice and uses for advertising, marketing, and other business purposes
by Harry Henry
| Year of publication: |
1958
|
|---|---|
| Authors: | Henry, Harry |
| Publisher: |
London : Crosby Lockwood & Son |
| Subject: | Marktpsychologie | Großbritannien | Marketing | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States |
| Extent: | 240 S graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | mit biogr. Notiz über den Verf. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000674653