Media platforms' content provision strategies and sources of profits
Year of publication: |
2021
|
---|---|
Authors: | Amaldoss, Wilfried ; Du, Jinzhao ; Shin, Woochoel |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 3, p. 527-547
|
Subject: | multisided platform | media markets | content provision strategy | game theory |
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