Media revenue management with audience uncertainty : balancing upfront and spot market sales
Victor F. Araman; Ioana Popescu
| Year of publication: |
2010
|
|---|---|
| Authors: | Araman, Victor F. ; Popescu, Ioana |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 12.2010, 2, p. 190-212
|
| Subject: | Messung | Measurement | Revenue-Management | Revenue management | Werbewirkung | Advertising effects | Hörfunkwerbung | Radio advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003979456