Media Revenue Management with Audience Uncertainty : Balancing Upfront and Spot Market Sales
Year of publication: |
2009
|
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Authors: | Araman, Victor F. ; Popescu, Ioana |
Publisher: |
[S.l.] : SSRN |
Subject: | Messung | Measurement | Revenue-Management | Revenue management | Werbewirkung | Advertising effects | Hörfunkwerbung | Radio advertising |
Extent: | 1 Online-Ressource (45 p) |
---|---|
Series: | INSEAD Working Paper ; No. 2009/14/DS |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 24, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1291729 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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