Media selling : televison, print, internet, radio
Charles Warner
| Year of publication: |
2009 ; 4. ed.
|
|---|---|
| Authors: | Warner, Charles |
| Publisher: |
Oxford : Wiley-Blackwell |
| Subject: | Marketinginstrument | Medien | Anzeige | Aufsatzsammlung | Broadcast advertising | Internet advertising | Advertising media planning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 600 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-405-15839-8 ; 1-405-15839-5 |
| Classification: | Marketing ; Öffentlichkeit |
| Source: |
Persistent link: https://www.econbiz.de/10004935892