Mediated relationships between the constitutents of service quality and behavioural intentions : a study of women's college basketball fans
Gi-yong Koo; Damon P. S. Andrew; Sora Kim
| Year of publication: |
2008
|
|---|---|
| Authors: | Koo, Gi-yong ; Andrew, Damon P. S. ; Kim, Sora |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 4.2008, 4, p. 390-411
|
| Subject: | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003816686