Mediating Effect of Customer Satisfaction on Service Quality and Customer Loyalty Relationship in Malaysian Rural Tourism
Year of publication: |
2013
|
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Authors: | Osman, Zahir ; Sentosa, Ilham |
Publisher: |
[S.l.] : SSRN |
Subject: | Malaysia | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Agrotourismus | Rural tourism |
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Economics Business and Management Studies, 2(1), 25-37, 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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