Mediating role of perceived switching costs between relationship marketing practices and customer loyalty : evidence from banks
Tawseef Ahmad Ganaie and Mushtaq Ahmad Bhat
| Year of publication: |
2024
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|---|---|
| Authors: | Ganaie, Tawseef Ahmad ; Bhat, Mushtaq Ahmad |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 23.2024, 3, p. 189-219
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| Subject: | customer loyalty | perceived switching costs | relational bonds | Relationship marketing | retention marketing strategies | Beziehungsmarketing | Wechselverhalten | Switching behaviour | Marketingmanagement | Marketing management | Bank | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2023.2260661 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015049874