Mediation of TV advertising to children : an empirical study of Indian mothers
Pavleen Soni and Raghbir Singh
| Year of publication: |
2012
|
|---|---|
| Authors: | Soni, Pavleen ; Singh, Raghbir |
| Published in: |
Society and business review. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5680, ZDB-ID 2296199-9. - Vol. 7.2012, 3, p. 244-259
|
| Subject: | Mediennutzung | Media usage | Kinder | Children | Zielgruppe | Target group | Fernsehwerbung | Television advertising | Mütter | Mothers | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009667844