The commodity flow of US children's television
Matthew P. McAllister and J. Matt Giglio
| Year of publication: |
2009
|
|---|---|
| Authors: | McAllister, Matthew P. ; Giglio, J. Matt |
| Published in: |
The advertising and consumer culture reader. - New York, NY [u.a.] : Routledge, ISBN 0-415-96329-X. - 2009, p. 110-127
|
| Subject: | Fernsehwerbung | Television advertising | Zielgruppe | Target group | Kinder | Children | Mediennutzung | Media usage | Medienrecht | Media law | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003848365