Comparing children's explicit and implicit understanding of advertising and placement on TV
Rodrigo Uribe and Alejandra Fuentes-Garcia
| Year of publication: |
November 2017
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|---|---|
| Authors: | Uribe, Rodrigo ; Fuentes-Garcia, Alejandra |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 6, p. 928-944
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| Subject: | Advertising | product placement | children | understanding | Kinder | Children | Werbung | Werbewirkung | Advertising effects | Product Placement | Product placement | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1384197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859146