Meeting the challenges for franchising in developing countries : the Vietnamese experience
Year of publication: |
2014
|
---|---|
Authors: | Nguyen Ba Binh ; Terry, Andrew |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 21.2014, 3, p. 210-221
|
Subject: | developing countries | environmental factors | franchise development | franchise models | Vietnam | Viet Nam | Franchising | Entwicklungsländer | Developing countries |
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