Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Year of publication: |
1987
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Authors: | Keller, Kevin Lane |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 14.1987, 3, p. 316-333
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Subject: | Werbung | Advertising | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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