Men and the middle : gender differences in dyadic compromise effects
Year of publication: |
October 2016
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Authors: | Nikolova, Hristina ; Lamberton, Cait |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 3, p. 355-371
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Subject: | compromise effect | extremeness aversion | dyadic decisions | joint decision making | gender | Geschlecht | Gender | Entscheidung | Decision | Experiment | Entscheidungstheorie | Decision theory | Konsumentenverhalten | Consumer behaviour |
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