A strategy to communicate corporate social responsibility : cause related marketing and its dark side
Year of publication: |
2009
|
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Authors: | Baghi, Ilaria ; Rubaltelli, Enrico ; Tedeschi, Marcello |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3958, ZDB-ID 2077964-1. - Vol. 16.2009, 1, p. 15-26
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Marketing | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
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