Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local social marketing campaign within a regional and rural Australian setting
Carolyn Loton and Melissa Neal
| Year of publication: |
2021
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|---|---|
| Authors: | Loton, Carolyn ; Neal, Melissa |
| Published in: |
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific. - Singapore : Springer, ISBN 978-981-15-8516-6. - 2021, p. 125-152
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| Subject: | Social marketing campaign | Behaviour change marketing Behaviour change campaign | Co-design | Reducing stigma | Social marketing | Mental health awareness campaign | Mental health campaign | Local social marketing campaign | Marketing for good | Social Marketing | Psychische Krankheit | Mental disorder | Australien | Australia | Gesundheitsvorsorge | Preventive care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-15-8517-3_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012317864