Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Jan-Hinrich Meyer, Ko De Ruyter, Dhruv Grewal, Kathleen Cleeren, Debbie Isobel Keeling, Scott Motyka
| Year of publication: |
2020
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|---|---|
| Authors: | Meyer, Jan-Hinrich ; Ruyter, Ko de ; Grewal, Dhruv ; Cleeren, Kathleen ; Keeling, Debbie Isobel ; Motyka, Scott |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 2, p. 222-245
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| Subject: | Social marketing | Mental illness | Stigma | Healthcare marketing | Message framing | Implicit worldviews | Biomedical model | Biopsychosocial model | Social Marketing | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | Psychische Krankheit | Mental disorder | Gesundheitsvorsorge | Preventive care | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00673-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290947