Mercator 2013 : théories et nouvelles pratiques du marketing
Alternative title: | Mercator |
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Year of publication: |
[2012] ; [10e édition]
|
Authors: | Lendrevie, Jacques ; Lévy, Julien |
Publisher: |
Paris : Dunod |
Subject: | Marketing | Frankreich | France |
Description of contents: | Table of Contents [gbv.de] ; Description [catalogue.bnf.fr] |
Extent: | VII, 1130 Seiten Illustrationen 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | French |
Notes: | La couv. porte en plus : "e-book inclus, + compléments en ligne Notes bibliogr. Glossaire. Index |
ISBN: | 2-10-058246-1 ; 978-2-10-058246-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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