Mercator : théorie et pratique du marketing
Jacques Lendrevie ; Denis Lindon
| Year of publication: |
2009 ; 9. éd.
|
|---|---|
| Authors: | Lendrevie, Jacques ; Levy, Julien ; Lindon, Denis |
| Publisher: |
Paris : Dunod |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 1 CD-ROM : 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 978-2-10-053441-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004505130