Merchandising at the point of sale : differential effect of end of aisle and islands
Year of publication: |
January-March 2015
|
---|---|
Authors: | Garrido-Morgado, Álvaro ; González-Benito, Óscar |
Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 18.2015, 1, p. 57-67
|
Subject: | Retail | Merchandising | End of aisle and island | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Insel | Island |
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