Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Year of publication: |
2012
|
---|---|
Authors: | Gauzente, Claire ; Roy, Yves |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 1, p. 78-87
|
Subject: | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Internetnutzung | Internet usage | Zahlungsbereitschaftsanalyse | Willingness to pay | Fotoapparat | Photographic camera |
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