Message effects research : principles of design and analysis
Year of publication: |
1992 ; 1. print.
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Authors: | Jackson, Sally |
Publisher: |
New York, NY [u.a.] : Guilford Press |
Subject: | Kommunikationsforschung | Medienwirkungsforschung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Korn, Christine, (2018)
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FOCUS-Jahrbuch : Beiträge zu Werbe- und Mediaplanung, Markt-, Kommunikations- und Mediaforschung
(2012)
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Einführung in die Kommunikationswissenschaft
Altendorfer, Otto, (2009)
- More ...
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Jackson, Sally, (1994)
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ARTICLES - The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion
Reichert, Tom, (2001)
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Louisiana gas plant hikes production with quick solvent changeout
Jackson, Sally, (2003)
- More ...