Message on a bottle : the wine label's influence
Year of publication: |
2011
|
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Authors: | Sherman, Scott ; Tuten, Tracy |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 23.2011, 3, p. 221-234
|
Subject: | Wein | Wine | Markenführung | Brand management | Verpackung | Packaging | Kaufmotiv | Consumer motivation | USA | United States |
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